How to start a food blog

The basic steps for getting set up for publishing

Picture of food blogger

Hi, I’m Roy, Alison’s husband.  I’m responsible for the less sexy side of Alison’s blogging adventure.  I do the geeky technical pieces so that she can focus on the recipes, health tips, and all the other goodness found at  We get a lot of questions from people who are interested in blogging themselves but don’t have a clue how to get started.  That’s what this post is about-The very basic steps needing to be taken in order to get a blog up and running

The good news about blogging is that the start-up costs are nominal (averaging between $20-$50) so there really is little to lose. In future articles, I’ll share with you some of the tips and tricks we’ve learned to grow our audience and turn content into a profitable enterprise.  For now, let’s go through Part 1 which is getting your blog online.



I’ve broken things down into three big buckets. This article will focus on the first bucket, setting-up your blog.  Proceeding articles will cover more in depth topics such as how to grow your blog traffic, social media, and most importantly your income.

  1. Part 1: Setting-up your blog (this article)
  2. Part 2: Grow your blog
  3. Part 3: Income




First: Get a hosting plan for your domain
Websites need to be hosted somewhere. Think of it as the hardware (i.e. servers) that provides your food blog with a virtual address. There are thousands of hosting services out there. We’ve tried quite a few of them with mixed results. One thing we’ve learned the hard way is that you need to have the right hosting plan for the size of your food blog. Having the wrong hosting plan can cost you thousands in lost revenue-trust me!

Currently, is hosted with A Small Orange hosting. We love them. Their servers are reliable, fast and scale up each time we reach the “next level” of traffic. On top of having great hardware, their customer service is second-to-none. Period.

Since you’re just getting started, you should probably pick one of the Shared Hosting plans. I would suggest going with the small  or medium plan so that you get enough good stuff without a heavy investment.

As your site and profits grow, you’ll need to invest more in your hosting service. Until then, stick with a plan that is affordable and gets the job done.  

Cost: $5-10 per month



The domain registration screen should look like this

screenshot of domain hosting plans








Second: Get a domain
Do you have a great idea for your food blog’s name? If so, you need to secure a domain name (e.g. This part is sometimes bitter sweet. If you are hoping to secure something like then you might be out of luck.

Many of the more common names are going to already be taken if you are interested in a .com extension.  If you run into that issue, consider alternative spellings or other domain extensions such as .net, .biz,. tv, .info etc. There are even some newer extensions such as .catering, .camera that are specific to niches or industries.  Once you secure your domain, you’re half way home to having a website.

 Domain cost: $15-20 per yr.

Tip: The big search engines (e.g. Google, Bing) pay attention to the commitment you make towards your food blog’s domain name. Securing your domain for the minimum of one year will get you less juice than committing to 5+ years.



The domain registration screen should look like this

image of a small orange hosting UI










Third: Install WordPress

Next, you need a site. You need a beautiful site that displays your food pictures, recipes, and allows you to engage with your audience. Why use WordPress for this? You should use WordPress because it’s very simple to use, has tons of themes, and the platform is FREE!

After you’ve selected your hosting plan and received your id/password, login to the site for a ONE CLICK INSTALLATION OF WORDPRESS. Yeah, ONE CLICK! It couldn’t be easier to get up and running with the world’s largest blogging platform.

The installation process itself shouldn’t take more than 5-10 min, leaving you with plenty of time to take pictures of the chewy chocolate chip brownie cobbler you were experimenting with.


Once you’ve installed WordPress, it’s time to pick a template that best suites your brand. There are thousands of free templates to choose from as well as plenty of premium templates for you to buy. Browse through the links below to find the one that is right for you.



    1. After you’ve downloaded your new theme package, login to your WordPress admin account (typically,
    2. Using the left hand vertical menu, navigate to APPEARANCE > THEMES
    3. Next, click the ADD NEW button
    4. Click the UPLOAD THEME button to begin the upload process.


All done. Now it’s time to get to work!

After you’ve completed this, let me know in the comments below how it went, and if you have anything to add.

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  1. I’m planning on starting a cooking blog with YouTube videos. Thank you for the first article on Setting Up Your Blog. Where are the other 2 articles? How does one grow their blog and how do you create income from your blog?

    Thank you!

  2. Hi Roy…wonder if you can help me. I’m a busy Farmer’s wife in Cheshire UK. My website is
    Another company built the site for me and have left me to it. I can easily add blogs and recipes on the site but would like to do more like sell more products by other people. (I sell coconut oil). I would also like to draw mode traffic to my site but lack confidence to do this mainly because I don’t know how.
    I know how to use mailchimp and also wondered if this would be useful somehow…
    Any advice? By the way Alison has a professional demeanor and I wish you both every success!
    Kindest regards

  3. I have a WordPress site. I paint and write. I would like to come up with a way to combine what I already write about, with eating healthier. This would be a great encouragement, not only to others, but it would inspire me to eat healthier, in spite of the negativity I hear from others about healthy eating. And what I write about can be combined, I just need to come up with a new name for the site. Your site has been so encouraging, and I just stumbled upon it.

  4. Hi Alison, this is a great article. The first step was easy, I did it 1.5 years ago. Instead growing the blog has something to do with dedication. Means also time. That is what I didn’t have too much. Or maybe I took it from the wrong side. So looking forward to part two.

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